INFO

Brand: Manufactum, Waltrop 

Agency: self + Roman Königsmark, Strategy + Manufactum Inhouse Art Direction

Role: Creative Direction, Copywriting, Development and Execution

Directors // Production House: Pet & Flo // Markenfilm, Hamburg

Campaign: 5x TVCs, Digital, Radio, In-Store

What's going on here? This campaign was based around the powerful insight that while we celebrate special days in our lifes, we hardly ever appreciate the everyday. Thousands of products were shot and animated by hand into this meaningful campaign that amongst other mentions became "Kreation des Tages" in German ad magazine W&V.